Sumba, once a quiet, untouched island in eastern Indonesia, is fast becoming a beacon for sustainable tourism — and with it, a hotspot for savvy real estate investors. As eco-tourism gains momentum, so does demand for tropical land for sale, especially near the coast. For those looking into land for sale in Indonesia, particularly for beachfront development or long-term investment, Sumba offers a compelling blend of opportunity and value.
Whether you’re new to property investment in Indonesia or already exploring the island property guide series on islandproperty.com, this article will explain how Sumba’s growing eco-tourism sector is boosting land value — and why now may be the best time to buy land in Indonesia’s wild and beautiful frontier.
Sumba’s Rise: More Than Just a Hidden Gem
Often compared to Bali decades ago, Sumba has retained much of its traditional charm, with rolling savannahs, dramatic cliffs, and pristine beaches. But now, the world is catching on.
In recent years, Sumba has received global attention for its eco-resorts and community-led tourism initiatives. Resorts like Nihi Sumba — voted among the best hotels in the world — have helped showcase the island’s raw appeal while setting new standards for luxury eco-tourism.
See also Nuanu City: Nali’s Green Silicon Valley and Its Real Estate Potential.
And this visibility has had a direct impact on Indonesia land investment trends.
- Tourism to Sumba has grown by over 70% between 2017 and 2023, according to regional tourism authorities.
- Flight connections from Bali and Jakarta have doubled since 2019, with more infrastructure investments planned by 2026.
- Over 50% of recent land transactions on the western coast were for tourism or hospitality development, signaling strong investor confidence.

What is Eco-Tourism and Why Does It Matter for Land Buyers?
Eco-tourism refers to responsible travel to natural areas that conserves the environment and supports local communities. In Sumba, it’s not just a concept — it’s the core of how tourism is evolving.
For land investors, eco-tourism has created new types of demand:
- Smaller-scale, nature-integrated retreats
- Sustainable resorts using local materials and solar energy
- Cultural tourism experiences tied to Sumbanese traditions
This means that beachfront land for sale near villages or untouched coastline is becoming more desirable — especially plots with access to water, views, or terrain suitable for low-impact construction.
And compared to saturated areas in Bali, the opportunity in Sumba is still in its early stages.
👉 Looking to understand how Sumba differs from Bali as an investment destination? Read: What Makes Sumba Different from Bali: Culture, Nature, and Pace of Life
Key Areas Where Eco-Tourism is Driving Land Demand
If you’re scouting for the best places to invest in land in Indonesia, the following coastal zones in Sumba are worth watching:
1. West Sumba – Near Nihiwatu
- Access: 90 minutes from Tambolaka Airport
- Trend: Several eco-resorts have opened in the past 3 years
- Development Type: Boutique retreats, yoga camps, small-scale luxury villas
2. Kodi Beach
- Trend: Increasing interest from European and Australian buyers
- Unique Value: Spectacular sunset views, wide open beachfront, sparse development
3. East Sumba – Tarimbang Bay
- Access: 2.5 hours from Waingapu Airport
- Trend: Surf tourism and minimalist resorts gaining traction
- Note: Ideal for long-term, off-grid development strategies
These areas offer tropical land for sale in natural surroundings — perfect for investors looking to combine sustainability with long-term returns.
Want to dive deeper into Sumba’s best coastal areas? Read: Top Coastal Locations in Sumba for Beachfront Land Investment
How Eco-Tourism is Affecting Land Prices
While Sumba remains more affordable than Bali or Lombok, land prices are steadily increasing — especially in tourism-favored regions.
- Average annual price increase in coastal West Sumba: ~8–10% since 2021
- Leasehold land in Indonesia near beach access in Sumba has risen by 20–30% in some areas over the past two years
- Increased interest from eco-resort developers, particularly from Singapore, Australia, and Europe
Land values are rising not due to mass development, but due to focused, sustainable projects that increase the appeal of the surrounding area without over-saturating it.
This trend makes Sumba one of the emerging property markets in Indonesia where early investors can still secure land at accessible prices while benefiting from eco-tourism’s upward trajectory.
Why Eco-Tourism Appeals to Today’s Global Investors
Eco-conscious travel is not a fad — it’s a growing global trend. The post-pandemic world has seen:
- A 35% increase in demand for sustainable accommodations (Booking.com 2023)
- Millennials and Gen Z travelers prioritizing authenticity and sustainability
- Investors favoring projects aligned with ESG (Environmental, Social, Governance) values
This directly affects the type of property developments gaining attention and funding. If you’re considering safe land investments abroad, eco-tourism-linked assets in Indonesia — particularly in places like Sumba — represent a smart, values-driven choice.
Want a full legal and cultural breakdown? See: How to Navigate Land Ownership in Sumba: A Legal & Cultural Overview
Legal Pathways for Investing in Sumba’s Eco-Friendly Properties
Buying land in Indonesia as a foreigner is possible through structured legal routes:
- Leasehold land in Indonesia: Long-term leases (up to 80 years) available to foreigners
- Freehold land Indonesia: Available to Indonesian nationals or through PT PMA (a foreign-owned company registered in Indonesia)
- Important: Always follow a step-by-step land buying process with legal professionals
It’s essential to work with advisors who understand land ownership in Indonesia, particularly in rural areas like Sumba, where traditional land rights and family ownership are still common.

Key Takeaways for Investors
✅ Eco-tourism is not just helping preserve Sumba — it’s actively raising land values.
✅ Beachfront land for sale in areas like Kodi or Nihiwatu is becoming highly desirable for low-impact, high-value development.
✅ Sumba represents one of the best places to invest in land in Indonesia for those seeking high ROI land investments tied to global trends.
✅ Early buyers benefit from affordable pricing, minimal regulation, and a wave of incoming sustainable tourism traffic.
Final Thoughts
As the world becomes more aware of sustainable living and travel, investors are looking for opportunities that combine profit with purpose. Sumba offers just that.
Its untouched beauty, deep-rooted culture, and rising eco-tourism sector make it a standout for anyone interested in buying land in Indonesia — especially those searching for safe land investments abroad that align with the future of travel.
Ready to explore? Begin your journey through our full Island Property Guide, or revisit our introduction to Sumba in Discovering Sumba: The Next Big Land Investment Opportunity in Indonesia.